no. 01
Playbook · US Restaurant Industry
HOVRYS
the

Food
Game

Launch, run and grow a profitable restaurant in the US.

By HOVRYS An operator's playbook — built from the field, not the slides.
byHOVRYS
a solid base. no smoke. no mirrors.
No. 02 — The reality on the ground

Running a restaurant in the US is one of the toughest games in business.Here's why.

Not a question of passion. Not a question of product. A question of method. What we see on the ground, year after year — across every state.

~50%
close within 3 to 5 years (BLS data).
300K+
unfilled positions in 2024 (Bureau of Labor Statistics).
150%
average annual turnover in QSR.
9/10
have less than one month of cash reserves.
No. 03 — The Program 14 levels

Fourteen levels.Forty-two modules. Built for the US market.

You don't "finish" a level — you unlock it by hitting a measurable operational threshold. Each level has its own boss to beat. Federal frameworks (FDA, FLSA, FTC, IRS, SBA) covered. State and local rules flagged with disclaimers.

00
Prologue · Mindset
Written commitment, signed.
→
01
Concept & Positioning
Business plan validated.
→
02
Location & Lease
NNN lease signed, fit-out delivered.
→
03
Money & Finance
Six months of cash secured. SBA / CDFI / equity strategy locked.
→
04
Menu & Product
Food cost ≤ 30%.
→
05
Food Safety & Compliance
FDA Food Code aligned. Health Department audit cleared.
→
06
Operations
Three consecutive services without an incident.
→
07
Customer Experience
Google rating > 4.5 across 150+ reviews.
→
08
Management
Annual turnover < 25%.
→
09
HR & US Employment Law
FLSA, I-9, ADA, OSHA all in place.
→
10
Marketing & Acquisition
CAC < 20% of average ticket.
→
11
Tech & AI Tools
POS + management stack live and stable.
→
12
Loyalty & Community
Returning customers = 30% of revenue.
→
13
Scaling, Franchising & Dark Kitchens
FDD compliant. Operations manual ready.
→
14
Crisis & Resilience
Three battle-tested crisis protocols.
→
No. 04 — The Modules an excerpt

Each module is a manual,written for the US operator.

Same structure across all 42 modules: why it matters, the substance, a worked example in dollars, the traps, the FAQ, ready-to-use templates and a mission to complete. US legal disclaimers on every sensitive module.

Level 03 · Module 3.2
Essential Ratios.
The 6 ratios that decide whether you're profitable: food cost, labor cost, break-even, EBITDA, inventory turnover, prime cost.
Level 03 · Module 3.4
Accounting, Sales Tax & Cash Flow.
IRS basics, sales tax by state, FICA / FUTA / SUTA, Form 8027 tip reporting. Cash flow that holds up under stress.
Level 04 · Module 4.2
Food Cost & Recipe Cards.
Hold a food cost stable to ± 1% across every dish, with prep batches, yields and the math that actually works.
Level 09 · Module 9.3
US Employment Law.
At-will employment, Form I-9, FLSA, tipped wages, ADA, OSHA, ACA — what every operator needs before hiring.
Level 11 · Module 11.1
POS & Cash Handling.
PCI-DSS compliance, IRS sales tracking, tip reporting, state recordkeeping. No certified register required at federal level.
Level 13 · Module 13.2
Franchising & Licensing.
FTC Franchise Rule, FDD (Franchise Disclosure Document), state registration, royalty structures. The path from one unit to a system.
No. 05 — For who three players

Three profiles,one same game.

i.

The Founder

Preparing the first restaurant. Determined to dodge the seven mistakes that close three places out of ten in their first year. Levels 0 to 4 are home turf.

ii.

The Operator

Already running a place that works, but still wrestling with food cost, payroll, or staff turnover. Levels 4 to 9 reset the dials.

iii.

The Scaler

Eyeing a second or third unit. Wanting to franchise cleanly. Levels 11 to 14 show how to grow without breaking what works.

No. 06 — The Promise six pillars

Built for the field —never the boardroom.

a.

The numbers add up.

Every worked example uses USD, real US benchmarks (NRA, BLS, Toast, Datassential). Ratios stay consistent across all 42 modules.

b.

US-legal-safe wording.

Every sensitive module — lease, financing, accounting, food safety, employment, franchising — opens with a clear disclaimer. State and local rules flagged.

c.

No brand names. No logos.

The course doesn't lean on any chain or platform — it stays useful in three years. In ten.

d.

A human voice.

No robot writing. No consulting jargon. Just the way operators speak to each other over service.

e.

Templates that ship.

Checklists, lease clauses, recipe cards, crisis plans, onboarding memos, FDD review grids. No one needs to reinvent the wheel.

f.

A game-shaped path.

Fourteen levels to unlock, forty-two missions to complete, badges to collect. The journey itself becomes the motivation.

No. 07 — The Founder a word from Flo

"I wrote the playbook I wish I'd had before opening my first restaurant. One that speaks straight, makes its numbers add up, and turns running a restaurant into a craft you can learn — not a bet you place."

— Flo, founder of HOVRYS & PULPE

No. 08 — Ready to play? access the program

Get the program.Start the game.

The full US edition — 14 levels, 42 modules, US-specific frameworks, templates included, lifetime access — delivered straight to your member portal on Whop.

Access the program on Whop →

A solid base. No smoke. No mirrors.
This program is educational and operational. US rules vary by state, county and city. Validate every legal, tax, employment, food-safety and lease decision with a licensed attorney, your CPA, your insurance broker and local authorities.